Jasper
AI writing assistant built for marketing teams at scale
About Jasper
Jasper (formerly Jarvis) is one of the most established AI writing tools, specifically engineered for marketing teams that need consistent, on-brand content output. Users can train Jasper on their brand voice, tone guidelines, and product information to ensure generated content aligns with company standards. The platform supports blog posts, ad copy, emails, social media, and SEO content through specialized templates and workflows. Jasper integrates with Surfer SEO for optimized long-form writing and supports over 30 languages. Its Campaign feature lets teams generate entire multi-channel marketing campaigns from a single brief. Jasper is GDPR compliant and offers SSO for enterprise deployments.
Key Features
Pros & Cons
Pros
- • Best brand voice consistency among AI writing tools
- • Campaign feature generates full multi-channel content sets
- • Strong enterprise compliance and security features
- • Deep marketing-specific template library
Cons
- • Expensive compared to general-purpose AI tools like ChatGPT
- • Quality gap vs GPT-4 direct access has narrowed significantly
- • Steep learning curve to set up brand voice properly
- • No meaningful free tier — only 7-day trial
Best For
Quick Info
- Category
- ai
- Pricing Model
- Starting Price
- Free
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