Hotjar

Understand how users really experience your site with heatmaps and recordings

From $0/mo

About Hotjar

Hotjar bridges the gap between numbers and user reality by providing visual tools that show exactly how visitors interact with your website or app. Its heatmaps aggregate click, scroll, and movement data into intuitive visual overlays, while session recordings capture individual user journeys for deep qualitative review. Hotjar's feedback tools — including on-page surveys and incoming feedback widgets — let teams collect user sentiment without leaving the platform. The Engage module enables moderated user research sessions and interviews. Hotjar was acquired by Contentsquare in 2021 but continues to operate independently. It's particularly popular among UX designers, CRO specialists, and product teams at SMBs.

Key Features

Click, scroll, and move heatmaps

Session recordings with privacy controls

On-page surveys and polls

Incoming feedback widget

Conversion funnel analysis

Form analytics

User interviews (Engage module)

Pros & Cons

Pros

• Fastest way to visually understand where users click and drop off
• Easy setup — just a single script tag, no complex instrumentation
• Combines quantitative heatmaps and qualitative recordings in one tool
• Privacy controls (masking PII) are robust and configurable

Cons

• Session limits on lower plans make it hard to get statistically significant data
• Not a replacement for proper product analytics — lacks event depth
• Can slow down page load if not implemented carefully
• Pricing jumped significantly in recent years, frustrating long-term users

Best For

UX designers identifying usability issues CRO specialists optimizing landing pages Product teams validating new feature layouts Marketing teams improving website conversion